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Privacy Policy

Rivalry Rage Privacy Policy


Effective April 13, 2010:

Rivalry Rage, Inc. (“Rivalry Rage” or “we”) operates RivalryRage.com.  This Privacy Policy describes Rivalry Rage’s use, general practices for data collection, and sharing of personal information e.g., (your full name, email address, mailing address, telephone number, or credit card number) that Members voluntarily provide to Rivalry Rage when they register (also known as Personal Information Registration).  The Term “User” refers to a Visitor or a Member.   Visitors are defined as people accessing portions of the Rivalry Rage site that do not require membership to access.  Members have more access and are capable of fully engaging on all site capabilities.  This Privacy Policy applies to the services offered by Rivalry Rage, including any Rivalry Rage-branded URL (the “Rivalry Rage Website”), the Rivalry Rage instant messaging service, and other features (for example, music and video embedded players), Rivalry Rage mobile services, and any other features, content, or applications offered from time to time by Rivalry Rage in connection with the Rivalry Rage Website (collectively, the “Rivalry Rage Services”).  The Rivalry Rage Services are hosted in the United States.

The Rivalry Rage Website is a general audience site and does not knowingly collect personal information from children under 13 years of age.  Children under 13 years of age may not use the Rivalry Rage Website and Rivalry Rage Services.

From time to time Rivalry Rage may modify this Privacy Policy to reflect industry initiatives or changes in the law, our personal information collection and use practices, the features of the Rivalry Rage Services, or technology, and such modifications shall be effective upon posting by Rivalry Rage on the Rivalry Rage Website.  Your continued use of the Rivalry Rage Services after Rivalry Rage posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy.  It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes.  If Rivalry Rage materially changes its practices regarding collection or use of your personal information, your personal information will continue to be governed by the Policy under which it was collected unless you have been provided notice of, and have not objected to, the change.  The effective date of this policy is the date of the latest Privacy Policy post.  Acceptance of the Rivalry Rage Terms of Service agreement when joining the Rivalry Rage site also provide acceptance to the guidance provided in this Rivalry Rage Privacy Policy.


General.  When Rivalry Rage collects personal information from you it is because you are voluntarily submitting the personal information to us in order to register as a Member of Rivalry Rage.  Rivalry Rage may also collect personal information from you if you choose to participate in Rivalry Rage Services activities like sweepstakes, contests, and surveys, because you want us to furnish you with products, services, newsletters, or information, or in connection with content or suggestions you submit to Rivalry Rage for review.

In addition, Rivalry Rage collects other non-personal information including IP address, aggregate user data, and browser type.  This data is used to manage and improve the Rivalry Rage Services, track usage, and for security purposes. 

Rivalry Rage Members may also choose to provide or store personal information in their profiles, including but not limited to date of birth, interests, hobbies, lifestyle choices, groups with whom they are affiliated (schools, companies), videos and/or pictures, private messages, bulletins or personal statements (collectively “Profile Information”).  The Profile Information in a Member’s profile is provided at his or her sole discretion.

Rivalry Rage Members can change their Profile Information at any time and can control how Visitors, other Members and Rivalry Rage communicate with them by controlling their account settings, available within the “Settings” portion of their Rivalry Rage profile.

Cookies.  Cookies are small bits of information that Rivalry Rage places on your computer.  Rivalry Rage uses cookies to identify your Internet browser, store Users’ preferences, and determine whether you have installed the enabling software needed to access certain material on the Rivalry Rage Services.  Data in cookies may be read to authenticate user sessions or provide services.

Third party advertisements displayed on Rivalry Rage Services may also contain cookies set by Internet advertising companies or advertisers (known as “third party cookies”).  Rivalry Rage does not control these third party cookies and Users of the Rivalry Rage Services should check the privacy policy of the Internet advertising company or advertiser to see whether and how it uses cookies.  See the “Notice” section below for more information on customized advertising on Rivalry Rage.  A pixel tag is a tiny image inserted in a webpage and used to record the number and types of views for that page.  Rivalry Rage may allow third party pixel tags to be present on Rivalry Rage Services for purposes of advertising, providing services or data and statistics collection.

You can program your computer to warn you each time a cookie is being sent, block third-party cookies or block all cookies.  However, by blocking all cookies, you may not have access to certain features on the Rivalry Rage Services.


Except as described in this Privacy Policy, Rivalry Rage will not share your personal information with third parties unless you have given Rivalry Rage permission to do so (See “Use” below).

Rivalry Rage Services may be linked to Internet sites operated by other companies.  Rivalry Rage Services may also carry advertisements from other companies.  Rivalry Rage is not responsible for the privacy practices of websites or other services operated by third parties that are linked to or integrated with the Rivalry Rage Services or for the privacy practices of third party Internet advertising companies.  Once you leave Rivalry Rage Services via such a link, access a third party application (such as widgets) or click on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine, among other things, how they will handle any personal information they collect from you.

Some of the advertisements that appear on Rivalry Rage Services may also be delivered to you by third party Internet advertising companies.  These companies utilize certain technologies to deliver advertisements and marketing messages and to collect non-personal information about your visit to or use of Rivalry Rage Services, including information about the ads they display, via a cookie placed on your computer that reads your IP address.  This customized advertising/marketing information will enable Rivalry Rage and third party companies to focus advertising/marketing by region and user demographic.

Third party applications (such as widgets) created by third party developers may also be available on the Rivalry Rage Services.  Third party applications are small bits of software, often with interactivity, that can be installed into Members’ profiles or shared with other Users.  However, Rivalry Rage does not control the third party developers, and cannot dictate their actions.  When a Member engages with a third party application, that Member is interacting with the third party developer, not with Rivalry Rage.  Rivalry Rage encourages Members not to provide personal information to the third party’s application unless the Member knows the party with whom it is interacting. 


Rivalry Rage will only use the personal information you provide under this Privacy Policy in a manner that is consistent with this Privacy Policy.

In order to locate other Rivalry Rage Members that you may already know in the physical world, Rivalry Rage allows Users to search for Members using personal information (i.e., full name or email address).  Rivalry Rage may allow Users to browse for certain Profile Information in order to help connect with Members (i.e., schools and/or companies where Users may have attended or worked).  Rivalry Rage may also enable Members to publicly display some personal information as an element of their Profile Information if they choose to do so via a profile setting under “Settings.”  Search engines may index the portion of a Member’s profile (including the Profile Information it contains) that is publicly displayed. 

If you have consented to receive promotional materials (e.g., newsletters) or notifications from Rivalry Rage, Rivalry Rage may periodically use your email address to send you such materials related to the Rivalry Rage Services, as applicable.  If you want to stop receiving such materials from Rivalry Rage, you can change your profile settings under “Settings,” or follow the unsubscribe instructions at the bottom of each email.  Under certain circumstances, Rivalry Rage may send e-mails without user consent such as customer service emails to provide information about service-related issues, etc. (e.g., in the event the Rivalry Rage Website and/or Services were down for an extended period of time, etc.).

Rivalry Rage employees, agents and contractors must have a business reason to obtain access to your personal information.  Rivalry Rage may share your personal information with those who help us manage or provide Rivalry Rage Services’ information activities (for example, message board administration, order fulfillment, statistical analyses, data processing), or with outside contractors, agents or sponsors who help us with the administration, judging and prize fulfillment aspects of contests, promotions and sweepstakes.

These outside contractors, agents or sponsors may temporarily store some information on their servers, but they may only use your personal information to provide Rivalry Rage with a specific service and not for any other purpose.  Rivalry Rage may also provide your personal information to a third party in those instances where you have chosen to receive certain information and have been notified that the fulfillment of such a request requires the sharing of your personal information.  Rivalry Rage also may share your personal information with Affiliated Companies if it has a business reason to do so.  An “affiliated company” is defined as an entity holding less than a majority of the voting common stock of another related company, or in which both companies are subsidiaries of a third company. Often the same management oversees and operates both companies. Interrelationships exist between the activities of the entities.

As described in “Notice” above, Rivalry Rage may customize the advertising and marketing messages you receive on the Rivalry Rage Website, or may work with outside companies to do so.  Your non-personal information and/or Profile Information may be shared with these companies so this customization can be accomplished.  Rivalry Rage prohibits these companies from sharing your non-personal information and/or Profile Information with any third party or from using it for any other purpose.  Anonymous click stream, number of page views calculated by pixel tags, and aggregated demographic information may also be shared with Rivalry Rage advertisers and business partners.

There may be instances when Rivalry Rage may access or disclose personal information, Profile Information or non-personal information without providing you a choice in order to: (1) protect or defend the legal rights or property of Rivalry Rage, our Affiliated Companies or their employees, agents and contractors (including enforcement of our agreements); (2) protect the safety and security of Users of the Rivalry Rage Services or members of the public including acting in urgent circumstances; (3) protect against fraud or for risk management purposes; or (4) comply with the law or legal process. In addition, if Rivalry Rage sells all or part of its business or makes a sale or transfer of all or a material part of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, Rivalry Rage may transfer your personal information to the party or parties involved in the transaction as part of that transaction.

When a Member who is located in the European Union chooses to post Profile Information that will be publicly disclosed, that Member is responsible for ensuring that such information conforms to all local data protection laws. Rivalry Rage is not responsible under the EU local data protection laws for Member-posted information.


Rivalry Rage uses commercially reasonable administrative, technical, personnel and physical measures to safeguard personal information and credit card information in its possession against loss, theft and unauthorized use, disclosure or modification. In addition, Rivalry Rage uses reasonable methods to make sure that personal information is accurate, up-to-date and appropriately complete.


Whenever possible, Rivalry Rage Members may review the personal information we maintain about them in our records. We will take reasonable steps to correct any personal information a Member informs us is incorrect. If you are a Member, you can view and change your personal information, Member preferences and Profile Information by logging into your account and accessing features such as “Edit Profile” and “Account Settings.” 

If you ask Rivalry Rage to stop using your personal information, Rivalry Rage will honor that request while retaining any record of your personal information that is necessary to comply with applicable federal, state or local law.

If you would like to communicate with us about this Privacy Policy or Rivalry Rage collection and use of your personal information please contact Rivalry Rage at:


6760 Corporate Drive Ste 110
Colorado Springs, Colorado 80919